The Lead Top 100 List Shopin
The Lead Top 100 List Shopin

In addition to The Leading 100, The Lead would like to recognize two companies that we are keeping an eye on. Company #101 is Afterpay, which is a category leader but not eligible due to being a publicly traded company on the Australian Stock Exchange. The Lead recognizes Shopin as 2019’s Moonshot of the Year.


The Lead bridges the fashion and retail industry with the global Silicon Valley, empowering the fashion business’ transition to digital centricity. In partnership with industry leaders, The Lead conducts research, produces a quarterly publication and holds a series of events centered on emerging technology, and its adoption, across the fashion-retail-commerce value chain. Analysts including Awais Khan (Leader in the Venture Capital Practice at KPMG & former chair of the AlwaysOn Private Company Selection Committee) track the emerging technology companies innovating at the intersection of these two industries. The Lead produces two annual lists that the fashion brand and retail community must know: The Leading 100 (B2B startups across the value chain) & The Foremost 50 (D2C digital native brands). Digital transformation in the fashion-retail-commerce space is a macro trend gaining in velocity. Our work is to reveal what is coming next and to help our community get ahead of it.

For more information on this topic, please email Caitlin Boyle at


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