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Shopping made personal

A technology partnership to support the success of online retail.

Why Shopin?

Our team has over 15 years experience in building ecommerce startups, behavioral marketing solutions, user profiles and our pedigree speaks for itself. Shopin’s engineering team includes the first, and core engineers that architected the entire Priceline system from day 1, for 15 years. When it comes to ingesting millions of SKUs, normalizing data, user profiles and serving up the best recommendations in an ecommerce environment - you're not going to find a team with this kind of experience.

We’re doing for online retail, what we did for travel.

Our Team

Divakar Rayapaty
Chief Technology Officer

Divakar was the first engineering hire and principal programmer at Priceline for 14 years. Today Priceline is a $100BN company that still runs his code and architecture. Since Priceline, Divakar has been the CTO, cofounder and early-stage angel investor at Flowhealth and Makersbrand and director at Mezoclick.

Eran Eyal
Chief Executive Officer

Eran is a startup veteran with 3 exits as a founder. Eran brings over a decade of experience in retail and ecommerce, where he has always been astonished at the lack of understanding the customer or how the shopper is not in control of their data. Eran is also the winner of the United Nations World Summit award and TechStars pitchnite.

Abhishek Yermalla
Lead Engineer

Abhi is a seasoned architect with more than 12 years of experience in e-commerce & engineering. Abhi played a major role in designing the payment systems, provider integrations & building the core infrastructure at He was twice awarded the annual CEO achievement award during his 8-year tenure at

Michael Rizzo
VP of Engineering

Mike worked alongside Divakar for 14 years at Priceline, where he was the VP of Engineering. Mike was responsible for the entire Priceline website, all mobile, desktop customer and consumer-facing applications. At Priceline Mike managed teams of 40+ engineers and product focused employees.

Create your Shopin Shopper Profile today and take control of your online shopping experience